PartsDukan
Online auto parts marketplace with verified fitment for Pakistan's most-driven cars.
The business
Problem. Car owners get quoted three different prices for the same part and often receive the wrong one — fitment data for local models simply doesn't exist online.
Solution. A catalogue of 18,000 parts mapped to exact make-model-year for the 30 most common cars in Pakistan, with a fitment guarantee and 48-hour delivery.
Model. Marketplace take rate of 12% plus fulfilment fees. Own-inventory fast-movers carry 28% margin. AOV PKR 6,200.
Market. 3.8M registered passenger cars in Karachi, Lahore and Islamabad.
Competition. Physical parts markets and general marketplaces with no fitment data. Our catalogue is the moat.
Traction
Monthly revenue
PKR 2M–4M monthly
Customers
3,100 orders/month
Months operating
40
Growth
6% MoM
Fitment-error return rate under 2%. Workshop bulk-ordering portal launched April 2026.
Team
Adnan Qureshi
Co-founder & CEO
Ran his family's parts shop in Plaza Market for six years, then spent two years building the fitment database that became PartsDukan.
Team of 22 · LinkedIn
Use of funds
Fast-mover inventory (45%), catalogue expansion to bikes (30%), workshop sales team (25%).