MurghiKhana
Farm-to-door antibiotic-free chicken, delivering to 1,800 households in Lahore weekly.
The business
Problem. Urban families increasingly distrust commercial broiler chicken but have no reliable, affordable alternative to the neighbourhood murghi wala.
Solution. Contracted small farms raise antibiotic-free birds to our protocol; we process, chill and deliver cut-to-order within 24 hours of slaughter on weekly subscriptions.
Model. Weekly subscription boxes PKR 1,800–4,500. 30% gross margin after farm cost and processing. Subscriber churn 4% monthly.
Market. Upper-middle income households in Lahore — 400,000 households, protein spend PKR 15,000+/month.
Competition. Wet market butchers on price and habit. We win on trust, and our farm audits are public.
Traction
Monthly revenue
PKR 2M–4M monthly
Customers
1,800 weekly subscriber households
Months operating
20
Growth
9% MoM
Contracted farm network grew to 14 farms. Launched marinated ready-to-cook line March 2026.
Team
Ali Raza Gillani
Co-founder & CEO
Veterinary sciences graduate who managed poultry operations for a feed conglomerate before building the supply chain he wished existed.
Team of 27 · LinkedIn
Use of funds
Processing facility upgrade (50%), cold-chain delivery vans (30%), farm network expansion (20%).