FasalTech
Soil testing and crop advisory for mid-size farms in central Punjab, paid per acre per season.
The business
Problem. Punjab's farmers over-apply fertiliser by 30–40% because nobody tests their soil, burning cash and yield at the same time.
Solution. Field teams run on-site soil tests and deliver a per-acre fertiliser and irrigation plan via WhatsApp voice notes in Punjabi, with mid-season check-ins.
Model. PKR 1,200 per acre per season. Input suppliers pay referral margin on precisely-dosed fertiliser orders. 68% of farms renew for the next season.
Market. 180,000 mid-size farms (12–100 acres) in central Punjab.
Competition. Government extension services on paper, nobody in practice. Input dealers advise but are conflicted — they profit from overuse.
Traction
Monthly revenue
PKR 300k–1M monthly
Customers
1,150 farms covering 21,000 acres
Months operating
24
Growth
Seasonal — 40% season-over-season
Client farms averaged 12% yield improvement and 25% lower fertiliser spend across two wheat seasons.
Team
Zainab Akhtar
Co-founder & CEO
Agricultural sciences graduate from UAF. Ran extension programs for a fertiliser company before switching sides to work for the farmer.
Team of 18 · LinkedIn
Use of funds
Six more field agronomists (55%), a second soil lab in Sahiwal (30%), advisory app (15%).